Wednesday, September 15, 2010

FREE Honda Owner Workshop

To help ensure that you enjoy your Honda for many years to come, we would like to invite you to our Honda Owner Workshop. This workshop will provide you with vehicle safety tips, routine maintenance tips, and an opportunity to ask our Honda professionals specific questions about your Honda vehicle.

This free Honda Owner Workshop will last about 1.5 - 2 hours. A complimentary dinner buffet will be served, compliments of Bernardi Honda and provided by Uno Chicago Grill of Framingham.

For your participation we will present you with a gift card for "Bernardi Bucks" to be used towards any purchase at the dealership! Throughout the evening we will also have raffle drawings - with one lucky winner taking home a $100 gas gift card! Bernardi Honda is ready to make your Honda experience exciting and enjoyable!

The workshop will be held on Wednesdy, September 22, 2010 starting at 6:30pm at the dealership. Reservations are required, so please contact Sallie at 774-290-1411 to reserve your seat today. Seats are limited to the first 50 clients who register.

To view the facebook event page, click here.

We look forward to seeing you soon!

Wednesday, September 8, 2010

Experience the CR-Z Brochure

Honda has launched the era of the sport hybrid!

To celebrate the occasion, Honda has developed a brochure as unconventional as the CR-Z itself...
  • Multi-dimensional views
  • Customizable colors
  • Optimized for touching, tapping and swiping

The CR-Z Brochure is now available for free in the App Store. Optimized for both the iPad® and the iPhone®, this is a brochure you can download now and launch whenever the moment presents itself—be it on the subway, an airplane or with your morning coffee.

If you don't own an iPad® or iPhone®, no need to worry—you can view the desktop version here.

Want more sport hybrid news? Follow the CR-Z on Facebook.

Ready to experience the CR-Z first hand? Call Bernardi Honda at 800-254-0013. Better yet, visit their convenient CR-Z show room at 960 Worcester Road, Route 9 East - just beyond the Natick Collection Mall.

Wednesday, September 1, 2010

Celebrate Labor Day at Bernardi Honda's Free Cookout


Stop by Bernardi Honda on September 6 between noon and 4:00 PM to celebrate Labor Day.

Bernardi's sales team will serve freshly cooked hamburgers, cheese burgers, hotdogs, along with a variety of chips, an assortment of ice cream novelty items for desert, and water or soda to drink.

Be sure to bring the kids along to enjoy the free face painting.

Bernardi Honda is conveniently located in Natick on Route 9 East at 960 Worcester Road - just down the road from the Natick Collection mall.

For directions or more information, please call 800-254-0013.

Receive an extra $1,000 discount on a new Honda



It is easy to get your Bernardi Conquest / Loyalty Coupon that is worth up to $1,000

1. Print your Bernardi Conquest / Loyalty Coupon

2. Purchase a new in-stock Honda car, truck, minivan, or SUV and pay for it in full.

3. At the time of purchase:

a) $1,000 Bernardi Conquest CreditPresent your coupon and trade in any NON-Honda car, pickup truck, minivan or SUV.

b) $500 Bernardi Owner Loyalty Credit Present your coupon and trade in any Honda car, pickup truck, minivan or SUV.

Note: Prior sales are excluded. Cannot be combined with other promotions. Credit is applied to purchase price of new in-stock Honda vehicle. Quantities are limited and are issued on a first come basis at time of vehicle sale! Redeemable only at Bernardi Honda of Natick.

Thursday, August 19, 2010

The 2011 CR-Z has arrived at Bernardi Honda!


The all new 2011 Honda CR-Z Hybrid sports car has arrived at Bernardi Honda. Stop by to experience this all-new fuel-efficient hatchback for yourself.

In discussing the CR-Z, Automobile magazine (September 10, 2010) asked the question "...is the Honda CR-Z a hot hatch for the hip crowd or a fuel economy dork's hypermiling wet dream?". Their answer to this queston was: "...both the dudes and the dorkes can find a lot to love about this little car".

Bernardi Honda is conveniently located in Natick at 960 Worcester Street - Route 9 East - just beyond the Natick Collection mall. For more information, please call 800-254-0013 or visit www.BernardiHonda.com.



View all

Tuesday, August 10, 2010

Honda Clearance and Customer Loyalty Promotions

Bernardi Honda is conducting its yearly model year-end clearance sale in preparation for the arrival of the 2011 models next month. By shopping early, you can receive the lowest price of the year on a new Honda car, truck, minivan, or SUV from Bernardi Honda while having the choice of a broad selection of colors and body styles.

For a limited time during its Honda Clearance Sale, Bernardi Honda is offering two unique Customer Loyalty programs - each worth a $250 credit on the purchase of a new in-stock Honda. The program expires on August 15th or when the credits are fully allocated.

To qualify for the Loayalty Program(s),
  1. Print your coupon on Bernardi Honda's Loyalty Promotion page.
  2. $250 Honda Loyalty ($250): Present your coupon and a current motor vehicle registration for a Honda car, truck, minivan, or SUV that is registered in the name of any household member along with proof of insurance for it
  3. $250 Bernardi Honda Loyalty ($250): Present your coupon and we will check our on-line records for a prior purchase of any car, truck, minivan, or SUV from Bernardi Honda by you or any household member.

Prior sales are excluded. Cannot be combined with other promotions. Credit is applied to the purchaes of a new in-stock Honda vehicle. Quantities are limited and are issued on a first come basis at time of vehicle sale.

Friday, July 23, 2010

Honda to Focus on Small Environmentally Friendly Vehicles

In describing the company's ten year global strategy this week, Honda Motor Co.'s president and chief executive officer stressed the fact that Honda is enhancing the environmental technologies offered in its vehicles.

Ito suggested that consumer preference have shifted toward smaller-sized vehicles due to increasing environmental and economic concerns. Ito said "Honda must quickly respond to such changes in the times to achieve further growth and expansion in the future." Ito went on to say Honda's "most important" ideal is providing affordable, eco-friendly products to consumers in a timely fashion.

To address this shift inthe short term, Honda is building a plug-in hybrid systems designed for midsize to larger units. It is slated to roll these out in the U.S. in 2012. Moreover, the automaker plans to bring a battery-electric commuter vehicle here two years from now, as well.

Also impacting the U.S. market will be the all-new Honda Civic — slated to be launched next year . It will feature the automaker's first hybrid application of a lithium-ion battery


Honda will work with such parties as Stanford University, Google and the City of Torrance, Calif., to test these fuel innovations like battery-electric vehicles and plug-in hybrids. The tests will be part of the Advanced Technology Demonstration Program and will be conducted separately.
The City of Torrance is slated to be first on the docket. As such, a plug-in hybrid electric will be given to the city to test before the year closes.

Tuesday, June 22, 2010

JD Power Recognizes 8 Hondas in their 2010 Initial Quality Survey

The following Honda vehicles were recognized by JD Power in their 2010 Initial Quality Survey as being among leaders in their market segments:
  • Honda Accord - Midsize Car
  • Honda Civic - Compact Car
  • Honda Accord Crosstour - Midsize Crossover/SUV
  • Honda CR-V - Compact Crossover/SUV
  • Honda Element - Compact Crossover/SUV
  • Honda Fit - Sub Compact Car
  • Honda Pilot - Midsize Crossover/SUV

The 2010 Initial Quality Study is based on responses from more than 82,000 purchasers and lessees of new 2010 model-year cars, trucks and sport utility vehicles surveyed after 90 days of ownership. The study is based on a 228-question battery designed to provide manufacturers with information to identify problems, to drive product improvement, and to improve initial quality for new-vehicle buyers. The study was fielded between February and May 2010.

To learn more about a new or certified pre-owned Honda , you can spak to a product specialist by calling 800 254-0013. Better yet, experience Honda quality first hand by visit Bernardi Honda for a no-obligation test drive of the Honda car, minivan, SUV, or pickup truck that meets your needs.

Bernardi Honda is conveniently located on route 9E - just east of the Natick Collection at 960 Worcester Road in Natick.

Follow Bernardi Honda on Facebook

Follow Bernardi Honda on its new Facebook page. Learn about special...
  • Bernardi Activities for current and prospective customers - such as our free July 5th Barbeque (with vegetarian options) that includes Popcorn and Sundae's.
  • Programs for Bernardi customers - such as our new Bernardi Honda Club Card that offers 0% Financing for vehicle service.
  • Sales events such as our Big June ZERO event: $0 down, $0 Security Deposit, $0 First Mo. Payment, $0 Due at Signing
  • New Vehicle New - such as the brand new 2011 Honda CR-Z two seater hybrid to be released in late August.

Bernardi Honda Offers Consumer Financing for Auto Repairs

Bernardi Honda is pleased to introduce a consumer finance program for customers in need of auto repairs or who are purchasing parts and accessories. Honda Club Card is a private label credit program that offers Bernardi Honda customers a no annual fee card with no down payment required and an optional customer payment protection plan. Repairs or purchases over $299.00 also qualify for a 6 month, no interest option*.

This innovative program is managed by GE Money Finance, a company that provides billions of dollars of consumer credit through more than 145,000 small and medium-sized business locations on Main Streets across the United States.

“Bernardi Honda, the only recipient of the 2009 Honda President’s Award in the state of Massachusetts, is focused on providing fast, efficient Honda repair service at an affordable price,” said Joel Richards, General Manager of Bernardi Honda. “Offering the Honda Club Card program is yet another way to reinforce our commitment to serving our customers’ needs.”

Among the largest Honda sales and service dealerships in the country, Bernardi Honda has been ranked #1 in Honda Customer Service Experience by American Honda for the past three years. Honda Club Card members can use this program to pay for all types of repair services, including collision and detailing, as well as parts and accessories purchases. And, for those who are new to the world of finance, the Honda Club Card is an excellent way to establish credit.

Applying for the Honda Club Card is easy and takes only minutes, so the next time you visit Bernardi Honda, see the cashier to sign up!


* Deferred Interest Promotions. The interest is deferred during the promotional period. To avoid paying finance charges, the entire balance must be paid off, in full, at the end of promotional period.

Monday, June 14, 2010

May marks the seventh straight month of sales increases for Honda

American Honda Motor Co., Inc., posted May sales of 117,173 vehicles, an increase of 19.1 percent, the company announced today. American Honda year-to-date sales reached 487,282, an increase of 14.1 percent versus last year, based on the daily selling rate.

Honda Division posted May sales of 105,407, an increase of 18.6 percent versus May 2009, led by total car sales of 62,597, up 20.5 percent. The Accord was the top-selling Honda model with sales of 30,077, an increase of 33.1 percent compared to last year. The Civic posted sales of 28,458, an increase of 37.3 percent. Additional models with year-over-year increases included the CR-V, up 22.5 percent with sales of 17,820; the Pilot, up 32.7 percent with sales of 9,834; and the Ridgeline, up 26.8 percent to 1,853.

"May marks the seventh straight month of sales increases for Honda," said John Mendel, executive vice president of sales for American Honda. "This speaks to Honda's focus on long-term, steady growth as the market continues to regain momentum."

Visit Bernardi Honda to experience the unbeatable quality of Honda cars, minvans, pickup trucks, and SUVs. They are conveniently located just east of the Natick Collection on Route 9 East in Natick. For more information, please call Bernardi Honda at 800-254-0013.

Monday, June 7, 2010

Bernardi Parts - Search Enhancement

Bernardi Parts has enhanced its Honda and Acura parts sites to improve their ease of use. A new command bar has been added to the top of each page. This new command bar allows you to begin your search for a part from ANY page on the web site by...
a) Entering a VIN#
b) Selecting a model from a drop-down list (illustrated below)
c) Entering an SKU or Part Number



After selecting one of these options, select the "GO" button.

You will automatically be navigated to the Parts search page. If you entered an SKU or VIN#, the entire search results will be displayed. If you selected a model from the drop-down, the next drop-down in the series will be populated (illustrated below).




www.BernardiParts.com (Honda) and Acura.BernardiParts.com offer a full line of OEM parts and accessories at guaranteed lowest price on the WEB. It also offers special wholesale accounts with even steeper discounts for those of you who operate automotive repair shops.

For more information on Certified Honda Parts and Certified Acura Parts, please call the parts specialists at Bernardi Parts at 800-924-1884 or visit them at www.BernardiParts.com.

Thursday, June 3, 2010

BIG JUNE ZERO EVENT

Visit Bernardi Honda during the month of June for their "BIG JUNE ZERO EVENT". During this event, Bernardi Honda is making available...

O% Financing
$O Down Payment
$O Security Deposit
$O First Month Payment
$O Due at Signing

Take advantage of this unique event that offers 'year-end' type savings while offering a much richer selection of models and colors than is available at year end.

For more information on Bernardi Honda's BIG JUNE ZERO EVENT, please call 800-254-0013 or visit Bernardi Honda which is conveniently located on Route 9 East in Natick - just east of the Natick Collection.

Thursday, May 20, 2010

Bernardi will Pay You $150 for your Lease Drop Off



If you are reaching the end of the lease for your Honda or Acura vehicle, you will soon have to turn it in to an authorized Honda or Acura dealer. Bernardi Honda will pay you $150 Cash if you return your leased vehicle to its conveniently located Natick facilty at 960 Worcester Road - just down Route 9 East from the Natick Collection.

No purchase is necessary to qualify for the $150. Your vehicle is eligible for the $150 cash if it:
  • Has less than 50,000 verified miles
  • Has all keys and manuals
  • Has no structural frame damage and has a clean Car Fax report
  • Was leased from American Honda /Acura Finance through ANY authorized Honda or Acura dealer.
  • Is purchasable by Bernadi Honda from the current lease company
To receive your $150 cash,
  • Have you lease-end inspection performed by your lender prior to drop off at Bernardi Honda
  • Complete the form on Bernardi Honda's$150 Lease Return page and print your $150 coupon.
  • Bring your coupon and your qualified Honda or Acura vehicle to Bernardi Honda.
  • We will give you your $150 cash and then drive you home!

2010 Honda CR-V Awards

Again in 2010 the automotive press has praised the 2010 Honda CR-V crossover vehicle as being the leader in its class.

Motor Trend
In March the CR-V was awarded first place in the Motor Trend compact crossover comparison, beating out many tough competitors.

Kelley Blue Book
The 2010 Honda CRV was also honored by Kelley Blue Book's kbb.com which named it "Best Resale Value" in both the Compact Utility Vehicle and Top 10 categories.

Edmunds.com
Edmunds.com named the CR-V a 2010 "Top Recommended" vehicle because of its car-like driving manners, good value, cool technology and comfortable interior.

NHTSA
The 2010 CR-V received 5-star frontal and 5-star side-impact crash-test ratings from the National Highway Traffic Safety Administration (NHTSA)[1]. Every CR-V comes equipped with standard features such as Advanced Compatibility Engineering™ (ACE™) body structure, anti-lock braking (ABS) and a Tire Pressure Monitoring System (TPMS). Plus, six airbags, including side curtain airbags with a rollover sensor, help protect driver and passengers in sufficient impacts.

Polk
Recently, Polk recognized Honda for having the highest owner loyalty of any brand[2]. This means Honda had the highest percentage of households return to purchase another Honda—more than any other car brand

Visit Bernardi Honda's 2010 Honda CR-V page for more information on this award-winning crossover vehilce or call Bernardi Honda at 800-254-0013 or visit them at 960 Worcester Road in Natick - just down Route 9 East from the Natick Collection.

Wednesday, April 7, 2010

Honda Fit - Favorite of the Automotive Press

The fantastic Fit is once again a favorite of the automotive press.

Car and Driver's 10Best Cars List for 2010
Making another annual appearance, it is predicted to retain the highest percentage of its original price.

ALG's Residual Value Award
The Fit has won best Residual Value in the compact car category.

ACEEE Greenest Vehicles
Named one of 12 "Greenest Vehicles" by ACEEE, a widely regarded and pre-eminent buyer's guide to environment-friendly vehicles.


For more information about the 2010 Honda Fit, please call 800-254-0013 or stop by for a no-obligation test drive of the Fit at Bernardi Honda's conveniently located showroom at 960 Worcester Road in Natick, MA - just east of the Natick Collection on Route 9 East.

Friday, April 2, 2010

Special Honda APR Program for Graduates

American Honda is offering expectant and recent college graduates a generous APR program for the purchase of a new Honda car, minivan, or SUV.

For details on the innovative Graduate APR programs that are summarized in part below, please call Bernardi Honda at 800-254-0013 or stop by their showroom which is conveniently located at 960 Worcester Road in Natick, MA - just east of the Natick Collection mall on Route 9.

Eligibility Summary

  • Graduation. Graduates of a U.S. accredited college master's, bachelor's, or associates degree program or a registered nursing school who:
    + expect to graduate within the next 4 months
    + have graduated within the last the last 2 years.
  • Credit.
    + no adverse credit history
    + Verifiable prooof of employment with a start date of 120 days from the date of the finance contract.
    + Sufficent monthly income to cover current obiligations
    + Minimum down-payment of 5% plus a flat fee of $150 - $300 depending upon the amount being financed.
APR Rate Summary (24-36 months)

2010 ModelSuper Preferred
(899-710)
Preferred
(709-660)
Standard
(659-610)
Fit0.9%1.9%2.9%
Pilot0.9%1.9%2.9%
Accord0.9%1.9%2.9%
Civic0.9%1.9%2.9%
Odyssey1.9%2.9%3.9%
Ridgeline1.9%2.9%3.9%



NOTE: Periods of 37 - 60 months are available for an increased APR rate

Tuesday, March 30, 2010

$750 Honda Customer Loyalty Program

There are only two days left to take advantage of Bernardi Honda's Customer Loyalty Program.

Visit Bernardi Honda and negotiate your best deal for any new 2010 Accord, 2010 Civic, 2010 Insight, or 2010 Odyssey.

Then present a current registation for a Honda that is owned or leased by a member of your family - even if it was purchased or leased from another dealer! You will be awarded an additional $750 Honda Customer Loyoalty Cash to reduce the payments on your new Honda vehicle!

This promotion is offered only by Bernardi Honda. Bernardi is conveniently located at 960 Worcester Road in Natick MA - just east on Route 9 from the Natick Collection. For more information, please call 800-254-0013.

This promotion expires at 9PM on Wednesday March 31.

Friday, March 26, 2010

Edmunds 2010 Top 10 Family Vehicle List includes Odyssey and Crosstour

Every year Edmunds puts together a list of the Top 10 Family Vehicles, evaluating an ever-lengthening list of eligible vehicles on such factors as resale value, fuel efficiency, capability and kid-friendliness. The 2010 list features vehicles in a range of sizes and prices.

Included in the 2010 Top 10 Family Vehicles are the Honda Odyssey and the Honda Accord Crosstour. He is what Edmunds had to say about these winning Honda vehicles:

Odyssey.
We've always thought an Acura badge would look right at home on the sharply styled, thoroughly refined Honda Odyssey. The most premium-like minivan on the market was also our editors' top pick in a recent segment comparison test, thanks to its ability to package versatility and amenities in a vehicle that is both comfortable and involving to drive.

Accord Crosstour.
The 2010 Honda Accord Crosstour is everything we like about the Accord Sedan and more. It shares the same V6 engine, passenger room and overall styling with its sedan counterpart, but boasts almost twice the cargo capacity -- a big win for families -- thanks to its hatchback shape.

Bernardi Honda offers a full selection of the Honda Odyssey minivan and the Honda Accord Crosstour in all colors and body styles. Bernardi Honda is conveniently located at 960 Worcester Road in Natick, MA - just down the Route 9 East from the Natick Collection. For more infomation on these award winning family vehicles or on any of the other Honda cars, trucks, minivans, and SUVs, please call Bernardi Honda at 800-254-0013.

Tuesday, March 23, 2010

2011 Honda CR-Z Sport Hybrid Coupe Parts & Accessories


The all-new 2011 Honda CR-Z sport hybrid coupe, making its U.S. production debut at the North American International Auto Show in Detroit, introduces sleek styling and sporty handling to the hybrid segment, American Honda Motor Co., Inc., announced today.
"The 2011 Honda CR-Z sport hybrid coupe is a personal sport hybrid coupe for people with a spirit of adventure and an elevated sense of responsibility toward the environment," said John Mendel, executive vice president of sales for American Honda. "It's the first hybrid designed to maximize style and fun, in addition to efficiency and economy."

Set to go on sale late summer in the U.S., the new 2011 Honda CR-Z sport hybrid coupe is powered by a 1.5-liter i-VTEC engine with Honda's compact and lightweight Integrated Motor Assist (IMA) hybrid-electric system. The two-passenger CR-Z introduces a new three-mode drive system that allows the driver to select between Sport, Econ (Economy) and Normal driving modes.

The exterior's distinctive "one-motion" wedge form originates from its low-slung hood to form a broad forward stance. A side profile with a deeply inset beltline conveys a dynamic tension, while the short wheelbase and large, wide front grille accents the vehicle's athletic presence.

The futuristically styled interior of the 2011 Honda CR-Z sport hybrid coupe offers a high-tech appearance and ergonomically intuitive controls. Instrument panel meters illuminate with a three-dimensional, vibrant blue color theme resulting in a multi-layered appearance. Set against a motif of textured black materials and aluminum-style trim accents, the upper portion of the dashboard extends toward the driver to provide a wrap-around cockpit environment. The passenger zone offers an open, comfortable space. Premium sport-oriented cloth seats are designed to provide excellent lateral support along with everyday driving comfort. A mid-ship console behind the front seats optimizes cargo space. A hard-shell separator can be closed to create additional hidden storage.

A Six-speed manual transmission is standard equipment and a Continuously Variable Transmission (CVT) is available.

Standard features on the CR-Z include:
* Vehicle Stability Assist
* AM/FM/CD/USB audio system with 6 speakers
* Automatic climate control
* Power windows and door locks
* Remote entry
* Cruise control
* Much more...

The feature rich CR-Z EX trim level adds the following
* High-Intensity Discharge (HID) Headlights with Auto-On/Off
* Fog lights
* 360-Watt AM/FM/CD premium audio with 7 speakers including subwoofer
* Bluetooth® HandsFreeLink®
* Perforated leather-wrapped steering wheel
* much more.

The CR-Z EX is available with the Honda Satellite-Linked Navigation System1 with voice recognition.

The 2011 Honda CR-Z sport hybrid coupe represents the sixth unique version of Honda's original IMA technology since the launch of the 2000 Insight, the first hybrid vehicle available in North America in December 1999. The foundation of the CR-Z's hybrid powertrain is a 4-cylinder, 16-valve, single overhead cam engine with "intelligent" Variable Valve Timing and Lift Electronic Control (i-VTEC) that receives additional power from the IMA system's DC brushless electric motor. The i-VTEC system controls the opening and closing of one intake valve per cylinder to enhance combustion at low RPMs. The 10-kilowatt electric motor assists in acceleration and also acts as a generator during braking or coasting to capture kinetic energy that recharges the 100-volt IMA nickel-metal hydride battery pack. The gasoline engine can automatically turn off during vehicle stops to improve efficiency.

The system delivers a combined peak output of 122 horsepower2 at 6,000 rpm and 128 lb-ft. of torque2 at 1,000 to 1,500 rpm (123 lb-ft on CVT-equipped models). Preliminary fuel economy estimates are anticipated to result in a rating of 36 city/38 highway miles per gallon3 on CVT-equipped models. Manual transmission models are anticipated to achieve an EPA-estimated fuel economy rating of 31 city/37 highway miles per gallon3. The CR-Z is rated as an Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV) in states that adhere to California Air Resource Board (CARB) ZEV standards (EPA Tier 2, Bin 2 in all states).

The standard six-speed manual transmission is engineered for optimal acceleration performance in gears one through five and for optimal fuel economy in sixth gear. When starting on steep inclines from a stop, hill start assist temporarily prevents the vehicle from rolling backwards during the moment between releasing the brake, depressing the throttle and releasing the clutch (for a duration of approximately 1.5 seconds). The available CVT provides the convenience of an automatic transmission with a seamless transition between minimum and maximum ratios, while also keeping the engine within an optimal RPM range for overall efficiency. To increase the performance potential of the CVT, paddle shifters located on the steering wheel allow the driver to manually simulate the stepped holding pattern. In Sport mode, the paddle shifters will hold and maintain a selected ratio.

The CR-Z's three-mode drive system allows the driver to select between individual modes of performance for Sport, Normal and Economy driving styles. The system is activated via three backlit buttons to the left of the steering wheel.

The Sport mode enhances multiple vehicle systems for performance including the engine throttle responsiveness, electric power steering effort and the electric motor power assist. The inner ring of the tachometer illuminates red when the vehicle is in Sport mode.

During Econ mode operation, the engine's responsiveness is tuned for optimal economy, the electric motor assist gives priority to fuel efficiency and the air conditioning system can reduce its overall load on the engine. The inner ring of the tachometer transitions between blue and green when the vehicle is in Econ mode, with the green representing more ecological driving.

Normal mode provides standard settings for steering, engine response, motor assist and air conditioning. Similar to Econ mode, the tachometer ring transitions between blue and green when the vehicle is in normal mode, with the green representing more ecological driving. Like the Honda Insight, the CR-Z offers an Eco Guide and Eco scoring feature to help drivers track progress of efficient driving styles.

The front MacPherson strut suspension and rear H-shaped torsion beam suspension settings are tuned to provide a sporty, solid and dynamic driving experience. All models are equipped with 16x6-inch aluminum wheels with 195/55 R16 86V tires. Accessory 17x7 alloy wheels with 205/45R17 84V tires with are available. The standard anti-lock braking system (ABS) with electronic brake distribution (EBD) uses ventilated front discs and solid rear discs. The low vehicle height and placement of the battery and other hybrid components beneath the rear cargo area further contribute to a low center of gravity, which is key to the new CR-Z's responsive, sporty handling. Electric power-assisted rack-and-pinion steering enhances steering performance and improves efficiency.

In addition to being environmentally responsible, the CR-Z demonstrates a commitment to safety in its design and construction. The Advanced Compatibility Engineering™ (ACE™) body structure helps protect vehicle occupants in a frontal collision. Additional safety technologies include standard dual-stage, multiple-threshold front airbags; standard front-side airbags with passenger-side Occupant Position Detection System (OPDS); side-curtain airbags, active head restraints; an anti-lock braking system; a tire pressure monitoring system; and a pedestrian injury mitigation design in the front of the vehicle.

BernardiParts.com will offer a complete line of OEM CR-Z parts and OEM CR-Z accessories. For more information on CR-Z accessories and CR-Z parts, pleace call 800-924-1884.

BernardiHonda.com will offer a complete line of 2011 Honda CR-Z sport hybrid coupe models when it is released. For moree information on the 2011 Honda CR-Z sport hybrid coupe, please call 800-254-0013.

Monday, March 15, 2010

Bernardi Honda Specials

Bernardi Honda has a HUGE selection of new 2010 and 2011 Honda cars, trucks, minivans, and SUVs available for immidiate delivery. As an incentive to visit Bernardi Honda during this cold and wet March, Bernardi is offering the following specials:
* $0 money down at signing Super preferred special loyalty program leases are for
- 36 months
- 12,000 mile/year
* 0% Financing on selected Honda vehicles

For more information, please call Bernardi Honda at 800-254-0013 or stop by their showroom which is conveniented located at 960 Worcester Road in Natick, MA - just east of the Natick Collection on Route 9 East.

Sunday, March 14, 2010

February Honda Sales Results

03/02/2010 - TORRANCE, Calif.
American Honda Motor Co., Inc., posted February sales of 80,671, an increase of 12.7 percent when compared to February 2009 results of 71,575, the company announced today. American Honda year-to-date sales of 148,150 represent an increase of 8.2 percent based on the daily selling rate*.

Honda Division posted February sales of 71,732, an increase of 12.2 percent versus February 2009. The Accord lineup resulted in the most sales of any Honda nameplate for the month with 22,456, an increase of 40.6 percent. Additional models with year-over-year sales increases included the
+ Civic, up 5.0 percent to 16,471
+ Odyssey, up 11.4 percent to 7,452

"A year ago the economy and our industry were at a low point marked with great uncertainty," said John Mendel, executive vice president of sales for American Honda. "While we remain cautious, we're happy to see customers actively seeking Honda products like the all-new Accord Crosstour."

Tuesday, March 2, 2010

Improved Honda Sales: Accord and Civic

American Honda Reports January Sales
Accord, Civic and Acura MDX sales improve

TORRANCE, Calif. February 02, 2010

American Honda Motor Co., Inc., posted total January vehicle sales of 67,479, an increase of 2.9 percent compared to January 2009, based on the daily selling rate,* which involved two fewer selling days. Honda Division posted January sales of 60,347, an increase of 3.5 percent versus January 2009.

Leading Honda January total car sales of 37,736 were Accord, up 35.6 percent to 20,759, and Civic, up 12.1 percent to 14,693. Honda light-truck sales decreased 11.2 percent to 22,611.

"We're off to a steady start for 2010 and we're optimistic that we can build momentum," said John Mendel, executive vice president of sales for American Honda. "We look forward to launching the all-new CR-Z sport hybrid coupe later this year, and next week, we'll give everyone their first look at the exciting new Odyssey Concept at the Chicago Auto Show."

Bernardi Honda, located on Route 9 East in Natick, MA. offers a full selection of Honda cars, trucks, minivans, and SUVs.

Monday, March 1, 2010

Bernardi Parts Mobile Site Released For Testing

Bernardi Honda has released www.BernardiParts.mobi - a new version of www.BernardiParts.com that has been optimized for the Apple iPhone and the Apple iTouch.

All genuine Honda accessories, parts, maintenance items, chemicals, Fluids, Tires, and merchandise that can be purchased on www.BernardiParts.com can also be purchased at www.BernardiParts.mobi

Currently, it is possible to:
1) Browse the Honda graphical product catalogue for accessories, maintenance items, merchandise, tires, chemicals, and fluids
2) View the installation instructions for all accessories
3) Search products by the official Honda Product Number.

Future releases of www.BernardiParts.mobi will offer:
1) The ability to browse the AUDI graphical product catalogue.
2) The ability to browse the ACURA graphical product catalogue.
3) The ability to Search by Honda VIN#.
3) The ability to Search by Acura VIN#.
4) Optimization for additional mobile devices

Please share your suggestions for improving the www.BernardiParts.mobi site by sending them to the Development Team

Friday, February 26, 2010

Let Bernardi Honda Buy You Lunch

Bernardi Honda is offering customers the ability to purchase their new or certified preowned vehicle and pick it up later the same day. In the past, it was necessary to return the next day to allow adequate time for the vehicle to be prepared for delivery.

To promote this new service, Bernardi Honda is offering customers and each member of their party a free $10 Big Papi's Grill gift card which you can use to grab lunch at Big Papi's Grill while you wait for your car.

To qualify for the Big Papi's Grill gift card program, simply purchase a new or certified preowned vehicle from Bernardi Honda and agree to take delivery of it later that day.

Big Papi’s Grille is an upscale casual restaurant that is located 5 minutes down Route 9 - across from the Framingham Shoppers World mall. Known for its steaks, specialty burgers and salads, many of its lunch items are priced below $10. Big Papi's is co-owned by Dominican-born Red Sox slugger, David Ortiz, better known as Big Papi.

Bernardi Honda is conveniently located at 960 Worcester Road (Route 9 East) in Natick, just east of the Natick Collection and between Speen Street and Route 27. To learn more about Bernardi Honda, please call 508 651-3033.

Tuesday, February 23, 2010

Bernardi Honda Earns Honda’s Top Dealership Award

For More Information
Bernardi Honda
508 651-3033
Joel.Richards@BernardiAutoGroup.com

For Immediate Release

Bernardi Honda Earns Honda’s Top Dealership Award

Natick, MA February 22, 2010 – American Honda Motor Co., Inc., has announced Bernardi Honda of Natick as a recipient of its highest dealership honor – the President’s Award for 2009. The award is presented to Honda top-ranking dealerships across the country, based on their achievement of excellence in all areas of operation – customer service and satisfaction, sales, training, and facility operation.

The annual Honda President’s Award program has been in existence since 1995, with more than 1,000 Honda automobile dealerships participating in the President’s Award program during 2009. The program award objectives are established annually to address the changing economic environment and to encourage dealerships to continually strive to achieve even higher levels of customer satisfaction.

“Earning the Honda President’s Award takes a team of dedicated professionals unwavering in their pursuit of excellence and customer care,” said John Mendel, executive vice president of automobile sales for American Honda. “This year, 118 Honda dealerships are being recognized for their outstanding achievement. Bernardi Honda was the only dealership to be recognized in Massachusetts. We are extremely proud of their accomplishments, and invite you to experience for yourself the advantage of doing business with an award-winning Honda dealership.”

“I am proud that our teams continually work on improving the quality of services provided to our customers – demonstrating each day that “Bernardi For Now, Bernardi For Life” is more than just a slogan” said Joel Richards, General Manager, Bernardi Honda of Natick, MA.

Bernardi Honda carries the full line of Honda vehicles, including two alternative-fuel vehicles – the Civic Hybrid Sedan and the Insight Hybrid. For more information on these and all of Honda’s award-winning vehicles, visit www.BernardiHonda.com.

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Friday, February 19, 2010

2011 Honda Odyssey Minivan

Honda introduced a concept version of the 2011 Odyssey minivan at the Chicago Auto Show. Unlike the design of the all new for 2011 Toyota Sienna that Family Car Guide describes as ""steady as she goes"", the design of the fourth generation Odyssey dramatically departs from conventional minivan styling. Its low and wide stance is highlighted by a "lightning-bolt" beltline that distinguishes the vehicle's profile.

Compared to the current Odyssey, the concept version of the 2011 Honda Odyssey minivan
offers a slightly lower roofline (-1.0 inch) and wider stance (+1.4 inch). This results in a sleeker, stronger and more dynamic presence. This newfound sleekness hints that the next Odyssey will be even more fun-to-drive.

Enhanced aerodynamics and advanced power train technologies will contribute to a much improved fuel economy for the all new 2011 Honda Odyssey. The 2011 Odyssey minivan is expected to achieve an EPA-estimated fuel economy rating of 19 city/28 highway miles-per gallon on select models compared to the 2010 Honda Odyssey Touring and Honda Odyssey EX minivan that are rated at 17/25 mpg, and the 2010 Honda Odyssey LX minivan at 16/23.

According to Family Car Guide, Honda has dropped plans for a diesel version of the 2011 Odyssey Minivan but still plans to offer a hybrid 2011 Odyssey minivan.

Honda tells us that current Odyssey lovers can rest assured that everything they expect from an Odyssey—from functionality to sophistication to comfort, has been taken to higher levels in the 2011 Odyssey Minivan.

BernardiParts.com will offer a full line of 2011 Honda Odyssey Accessories and 2011 Honda Odyssey Parts for the all new Odyssey that is rumored to be released in the Fall of 2010. With a full line of Genuine 2011 Honda Odyssey Accessories and Genuine 2011 Honda Odyssey Parts that will be offered at guaranteed lowest price on the internet, BernardiParts.com continues to be your one-stop-shop for adding a personalized touch to your Honda car, truck, minivan, and SUV.

Here is the preliminary list of 2011 Odyssey Minivan Accessories.






























2011 Honda Odyssey Electrical Accessories

Engine Block Heater

08T44-SNA-101D

Engine Block Heater Bracket

08T44-TK8-100A

Back Up Sensors

08V67-TK8-XXX

Back Up Sensor Attachment

08V67-TK8-100A

Remote Engine Starter

08E91-E22-101A

Remote Engine Starter Attachment

08E92-TK8-100























































2011 Honda Odyssey Interior Accessories

Ambient Foot Lighting

08E10-TK8-100

All Season Floor Mats

08P13-TK8-110

Ashtray - Cup Holder Style

08U25-SNA-112

Auto Day Night Mirror

08V03-SZA-100A

Auto Day Night Mirror Attachment

08V03-SZA-100

Cargo Managemen System

08L56-TK8-100

Cargo Net

08L96-TK8-100

Cargo Tray

08U45-TK8-100

Cargo Tray - Folding

08U45-TK8-100A

Door Sill Garnish

08F05-TK8-100

Seat Cover - Second Row

08P32-TK8-100

Seat Cover - Third Row

08P32-TK8-100A



























































2011 Honda Odyssey Exterior Accessories

Body Side Moldings

08P05-TK8-XXX

Door Edge Guards

08P20-TK8-XXX

Door Visors

08R04-TK8-100A

Fog Lights

08V31-TK8-100

Hood Air Deflector

08P47-TK8-100

Moon Rood Visor

08R01-TK8-100

Nose Mask - Full

08P35-TK8-100

Roof Rack Cross Bars

08L04-TK8-100

Roof Rack Side Rail

08L02-TK8-100

Splash Guards

08P00-TK8-XXX

Trailer Hitch

08L92-TK8-100

Trailer Hitch Harness

08L91-TK8-100

Wheel Locks

08W42-SHJ-101A

Tuesday, February 16, 2010

Honda Owner Workshop - February 9, 2010

Joel Richards welcomed the guests and thanked them all for their recent purchases. He then went on to describe what the Bernardi for now, Bernardi for Life motto means to him and his entire staff.

Service Director, Rick Voss discussed what customer loyalty means to our business. He went on to explain the basics of our service operations and amenities that are available while you service your vehicle with us along with the best maintenance for your new or pre-owned Honda automobile.

Mark Saraceno, Service Manager explained the differences in the coverage of a factory warranty versus a certified vehicle’s warranty coverage and the component most commonly covered.

Shop Foreman Don Keller explained how to get the best fuel economy from your vehicle. Included in tonight’s paperwork was a handout that described the different driving conditions and fuel economy results of a driver’s habits good and bad. He also answered questions regarding the passenger side air bag light and what the function of a check engine light can mean. The Hondas are now equipped with a “loose gas cap” light and he instructed our guests what to do in the event this light comes on and how to address it immediately to avoid an issue from occurring.

The tire pressure monitoring system (TPMS) was also an important topic due to the recent cold snap. Don encouraged anyone in need of setting (or re-setting) their tire pressures to swing by the service drive for a “Bernardi Pit Stop” anytime of the day.

Our newest program the Road test Plus Program will put you with a Shop Foreman in the vehicle to assist if you are having a drivability issue to be diagnosed quickly and determine if an immediate repair would be required.

Finance Director Marlon Pina entertained our guests with his nervous banter due to this being his first public speaking engagement with Finance. He did explain the extra benefits included in the purchase of an extended warranty package that entails trip interruption and roadside assistance which most people are unaware of.

Parts Director Steve Cullinane spoke of the difference of genuine Honda parts and aftermarket parts. The reality is Honda parts fit these vehicles better and you can always get a part sent overnight if a vehicle is down due to a repair. He also mentioned that all local body shops in the area order the parts for your Honda from our dealership that way you know you are getting the best parts even as far as Connecticut.

Erik Richards explained the benefits of purchasing certain items from the website Bernardiparts.com for the “mechanically inclined”. Simple items such as bulbs, and wipers are best to purchase from the dealership due to shipping costs, unless of course they are purchased in bulk.

Bernardi Honda is always fortunate to have American Honda Service & Parts Manager, Dan Enderle as a guest speaker. This not only shows the support the factory lends to the dealers, but Dan is a huge supporter of great customer service and names Bernardi Honda as one of the best teams out there!

We ended the evening with our Customer Relations Manager Kristin Cullinane thanking everyone for their questions and attendance so we all weren’t standing around staring at one another. She explained how other dealers are happy to meet your expectations, whether it’s during a service visit; purchasing a vehicle or just calling in to make an inquiry Bernardi prides itself on exceeding those expectations. The way we continually improve in our business practices is directly from the information gathered in the service and sales experience surveys conducted by American Honda. We have made changes to the coffee that we serve right up to streamlining a purchase process so that time is spent efficiently. We are always open to suggestions of how to better serve the guests in our dealership.

Multiple raffles drawn during the evening and one lucky couple walked away with a fuel gift card for $100.00!

Special thanks to Big Papi’s Grille on Route 9 in Framingham for preparing and serving our meal during this event.

A note of gratitude to the following employees for their hard work this evening:
Service Assistant Jackie Graff, Parts Department Mark Mirski and Kariene Disney, Customer Relations Sallie Longeri and Lauren Willens, Building Maintenance Tom Parks, Guest Transportation Jim Blaney, and Salesman Peter Nannery, Sales Manager Seth Marshall and Bob Cole Pre-Owned Sales Manager for the use of his showroom.

Thursday, February 4, 2010

Honda Accord - Named to Car and Driver' 10Best list - 24th Time!

For a record 24th time, the January issue of Car and Driver magazine has named the Honda Accord one of the 10Best Cars. An amazing record but not surprising when you consider the exceptional qualities the Accord has to offer, including an exceptional ride quality.

As Car and Driver puts it, "In '08, the redesigned Accord sedan vaulted into the EPA's large-car domain yet retained the taut, square-jawed underpinnings that make it so gratifyingly competent to drive."[1] And when you throw the sporty Accord Coupe V-6 into the mix, the driving enthusiasts at Car and Driver had even more reasons to celebrate, "Row through the velvety manual six-speed—barking the front tires something fierce as you shift into second—and 60 mph manifests in 5.6 seconds."[1]

Bernardi Honda, located in Natick on Route 9 East between Speen Street and Route 27, has a complete selection of 2010 Honda Accords in practically every color.

Download the article. (You need Adobe® Acrobat® to open this PDF document.)

[1] Car and Driver, January 2010

Bernardi Honda - 2009 Honda President's Award Recipient



On February 3, 2010 American Honda honored Bernardi Honda by designating it as a recipient of the esteemed Honda President's Award for 2009.Bernardi Honda was the only Honda dealership in Massachusetts and Rhode Island to earn this distinction.

The President's Award is the most prestigious and coveted honor that Honda can grant to its dealerships.

To earn the President's Award, every employee on the dealership team must be totally
committed to providing their customers with excellent service. They must also complete rigorous yearly training requirements to remain current on all Honda products and the service thereof.

American Honda qualifies dealerships for the award by regularly interviewing their sales and service customers by telephone and email. Dealerships must receive A+ rankings in the monthly customer surveys to qualify for the President’s Award.

To ensure it continues to meet or exceed customer expectations, Bernardi Honda has a full time customer advocate, Kristin Cullinane. Kristin is responsible for creating and training staff on processes that aid the dealership in meeting its high quality control standards.

Bernardi Honda is part of the Bernardi Auto Group. It is located on Route 9 East in Natick - just east of the Natick Collection.

Wednesday, January 20, 2010

Bernardi Honda Wins Top 2009 Customer Service Excellence Award

Bernardi Honda has for 2009 again been designated by American Honda as the #1 dealership in its district for Customer Service Excellence (CSE).

American Honda ranks all Honda dealerships as to the quality of services that they provide to their customer's vehicles. Honda does this by randomly surveying 20% of each dealer's service customers. Customers are first interviewed by telephone and then are sent an email questionnaire. The email survey results are then scored by Honda. Bernardi's score for 2009 was 94.4 - significantly higher than the district average of 91.5, zone average of 91.2, and national average of 91.4!

Bernardi Honda is conveniently located down the road from the Natick Collection on Route 9 East at 960 Worcester Street in Natick. To schedule a service appointment for your Honda, please call 800-790-9906. Don't forget to visit Bernardi Honda's coupon page before your appointment.

Thursday, January 14, 2010

Honda Reveals the all new 2011 Honda CR-Z Sport Hybrid


The stunning new CR-Z sport hybrid made its formal debut at the 2010 North American International Auto Show in Detroit.

Blending sporty, sleek styling and fun-to-drive performance, the CR-Z aims to rewrite hybrid history. It doesn’t look like a typical hybrid from the exterior—its sleek, aerodynamic shape is very appealing. The interior features stylish black and aluminum style trim accents. The instrument panel illuminates with 3-dimensional gauges giving a futuristic, multi-layered appearance.

It is powered by a 1.5-liter i-VTEC® engine with Honda’s Integrated Motor Assist. To provide a personal driving experience, Honda is unique in including a 6-speed manual as the standard transmission. Even the available CVT version comes with paddle shifters for an added level of control.

To customize your driving experience, the Honda CR-Z features an innovative 3- mode drive system (Sport/Normal/Econ). In “Sport” mode, the car’s systems are enhanced for performance, meaning the steering is more responsive, and the engine becomes more energetic. In “Econ” mode, the car’s systems are optimized for enhanced fuel efficiency. The electric motor assist gives priority to the air-conditioning system, helping reduce its overall load on the engine. “Normal” mode is a great compromise between the two, giving you a balanced level of performance and fuel economy.

While Honda does not notify its dealers of newly announced vehicles until the last minute, Motor Trend suggests that the Honda CR-Z Sport Hybrid will be available in 2010 as a 2011 model. They also suggest that there will be a hybrid version of the Fit available in 2010 as a 2011 model.

Bernardi Honda will offer a complete line of the 2011 Honda CR-Z Sport Hybrid when it is available. Bernardi Parts will offer a complete line of 2011 Honda CR-Z Accessories and 2011 Honda CR-Z Parts for the 2010 Honda CR-Z when it is available. Bernardi Service Contracts will offer information on the Honda Service Contacts, backed by American Honda and honored by Honda dealers nationwide, for the 2011 Honda CR-Z Sport Hybrid when it is released.

To receive more infomation on the 2011 Honda CRZ as it becomes available, please call Bernardi Honda at 508 651-3033 and ask to be placed on the 2010 CRZ mailing list.

Honda and Toyota Dominate ALG Residual Value Awards

Automotive Lease Guide (ALG), a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK), is the industry benchmark for residual values and depreciation data.

ALG has announced its 11th annual Residual Value Awards, honoring the manufacturers and their vehicles that are predicted to retain the highest percentage of their original price after a conventional three-year period.

Honda's entire family of vehicles was named second for the "Mainstream Brand Residual Value Award".

Three of Honda's vehicles received awards for leading their market segment in the retention of original purchase price:
1. Fit (Entry Compact Car)
2. Accord (Midsize Car)
3. Odyssey (Minivan)

According to James Clark, General Manager of ALG, “We continue to believe that residual value is the best metric for evaluating the overall strength of an automotive brand, and we congratulate all of the 2010 winners for their successful products and marketing strategies.”

For more information on how extended Residual Value can benefit you in your purchase or lease of a new 2010 Honda vehilce, please call Bernardi Honda (508 651-3033) or visit them at 960 Worcester Road in Natick MA - just down the road from the Natick Mall on Route 9 East.

Honda and Toyota Share Dominance of KBB's 2009 Most Researched List

First published in book form in 1926, Kelley Blue Book (KBB) now offers a rich and trusted source of automotive information to the buyer of new and used vehilces on hte internet and in book form. For the 4th year in a row, traffic to KBB's web site increased - reaching nearly 180 million visits.

During 2009, five Honda vehicles were among the top 20 most-researched new vehicles on KBB's site:
#1 Honda Accord
#2 Honda Civic
#4 Honda CR-V
#10 Honda Pilot
#13 Honda Odyssey

The Honda Civic and the Honda Accord have ranked in the top 10 each year since 2004.

Further, Honda was tanked #2 in KBB's list of "Greatest Market Interest" - second to Toyota.

To learn more about Honda's quality new and used vehicles, visit Bernardi Honda's web site or visit the dealership - conveniently located at 960 Worcester Road (Route 9 East - just beyond the Natick Collection) in Natick, MA.

Wednesday, January 13, 2010

Bernardi Honda - Named Top Certified Used Car Dealer by Honda


Bernardi Honda is proud to be recognized by American Honda as the #1 dealer of Certified Used Cars in the New England region for 2009.

Cetified Pre-owned Cars must meet stringent American Honda requirements in regards to their condition. CARFAX Vehicle History Reports (available to you and no cost) and service records are carefully screened, and then each candidate vehicle is put through a comprehensive 150-point inspection. Virtually every part of the vehicle is checked by Honda-trained service technicians. A meticulous appearance inspection scrutinizes fit an finish - inside and out. Some of the key components that are checked include brakes, engine, exhaust, drivetrain, steering, suspension, tires/wheels, and body condition.

Each Certified Honda Used Car is backed by one of the most extensive used-car warranties in the business. The powertrain and components are covered up to 7 years or 100,000 miles - an extension of up to four years of the original new car coverage. Non-powertrain systems are covered for 12 months or 12,000 miles beyond the expiration of the standard 3-year/36,000 mile new car warranty. The warranty is honored by certified Honda Dealers nationwide and there is never a deductible on covered parts. The warranty is transferable when you sell your car.

Visit the Bernardi Honda web site to browse through its extensive inventory of certified used cars. If you don't see what you are looking for, call Used Car Manager Bob Cole at 508-651-3033. He will be happy to assist you in finding the Certified Honda that meets your requirements.

Bernardi Honda also offers a good selection of used vehicles that are selling for less than $11,000.

Thursday, January 7, 2010

Bernardi Honda Mobile Web Site

Bernardi Honda has release the first edition of its Mobile web site. This first edition is designed specifially for users of the Apple iPhone and iTouch mobile devices. Future editions will support other devices such as the Android, Blackberry, and Windows-based devices,etc.

As is illustrated below, the first edition offers users the ability to:
1. Schedule Service Appointments
2. Locate the lowest nearby gasoline prices
3. Get directions to Bernardi

Users visiting the Bernardi Honda Service Scheduling page using their Apple iPhone or iTouch will automatically be routed to the Bernardi Honda Mobile Web Site. Future editions will offer the ability to browser Bernardi's extensive inventory of new and pre-owned cars, trucks, minivans, and SUVs.









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