Wednesday, March 25, 2009

Honda Owners Workshop: 3/2009 - In Depth


On Tuesday evening, March 10, Bernardi Honda held its Honda Owner Workshop in the Pre-Owned Showroom.
The event was attended by 50 Honda clients who enjoyed a sumptuous dinner served by Bronzetti’s Pizzeria Restaurant in Framingham.
The Chef, Mike Albee also served the guests.

General Manager Joel Richards opened the program with a short talk about Bernardi Honda, Honda vehicles and the many valuable services available to our Honda customers. Rick Voss, Service Director, described a service visit with a step-by-step explanation from the moment the car enters the service drive, to the Advisor interview and write-up, to the pick up and check out at the Cashier’s Station. Rick encouraged the crowd to take advantage of our extended hours and location by stopping in for a washer fluid top off or a tire check at their convenience.

Service Manager Mark Saraceno was up next to explain the standard warranty versus extended warranty plans.

With gas prices hitting all-time highs, Shop Foreman Don Keller’s advice on how driving habits affect fuel economy was very well received. Don also answered several technical questions and offered to meet personally with customers on their individual concerns.

To achieve the best performance from a Honda vehicle, it is important to use only Genuine Honda Parts. Steve Cullinane, Parts Director, discussed the quality difference between Honda parts and other after-market products. Most of the body shops in Bernardi Honda’s market insist on Genuine Honda Parts for their repairs and purchase them from our extensive inventory.
Do-it-yourselfers can also buy Honda parts and accessories at our retail counter or through our innovative parts website, BernardiParts.com.

To round out the evening, Kristin Cullinane, Customer Relations Facilitator, thanked our guests for their very important feedback and comments. Based on the information we receive directly from customers as well as the results of surveys provided by American Honda, we develop policies and practices designed to ensure the highest level of customer satisfaction, and she encouraged the group to let us know how we are doing and where we can do a better job. Every customer received “Bernardi Bucks” certificates which can be used for service or other purchases at Bernardi Honda, and the night’s raffle prizes included a $100 Shell Gas Card and gift certificates generously donated by Bronzetti’s as well.

We received many positive comments from our departing guests who were pleased to learn about the many valuable services available to Bernardi Honda customers. Programs such as this workshop provide our customers with important information about their Honda vehicle and Bernardi Honda’s commitment to its motto, Bernardi for Now… Bernardi for Life.

Special thanks to our staff members who took part in the evening’s program, including Kariene Estey and Rob Caron from the Parts Department, Sallie Longeri of Customer Relations, Lauren Willens and Sasha Gaspar of the Sales Department, Tom Parks of Maintenance Services, Jim Blaney and the entire Transportation Staff and the Pre-Owned Sales Staff.

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