Honda to Focus on Small Environmentally Friendly Vehicles

In describing the company's ten year global strategy this week, Honda Motor Co.'s president and chief executive officer stressed the fact that Honda is enhancing the environmental technologies offered in its vehicles.

Ito suggested that consumer preference have shifted toward smaller-sized vehicles due to increasing environmental and economic concerns. Ito said "Honda must quickly respond to such changes in the times to achieve further growth and expansion in the future." Ito went on to say Honda's "most important" ideal is providing affordable, eco-friendly products to consumers in a timely fashion.

To address this shift inthe short term, Honda is building a plug-in hybrid systems designed for midsize to larger units. It is slated to roll these out in the U.S. in 2012. Moreover, the automaker plans to bring a battery-electric commuter vehicle here two years from now, as well.

Also impacting the U.S. market will be the all-new Honda Civic — slated to be launched next year . It will feature the automaker's first hybrid application of a lithium-ion battery

Honda will work with such parties as Stanford University, Google and the City of Torrance, Calif., to test these fuel innovations like battery-electric vehicles and plug-in hybrids. The tests will be part of the Advanced Technology Demonstration Program and will be conducted separately.
The City of Torrance is slated to be first on the docket. As such, a plug-in hybrid electric will be given to the city to test before the year closes.

JD Power Recognizes 8 Hondas in their 2010 Initial Quality Survey

The following Honda vehicles were recognized by JD Power in their 2010 Initial Quality Survey as being among leaders in their market segments:

• Honda Accord - Midsize Car
• Honda Civic - Compact Car
• Honda Accord Crosstour - Midsize Crossover/SUV
• Honda CR-V - Compact Crossover/SUV
• Honda Element - Compact Crossover/SUV
• Honda Fit - Sub Compact Car
• Honda Pilot - Midsize Crossover/SUV

The 2010 Initial Quality Study is based on responses from more than 82,000 purchasers and lessees of new 2010 model-year cars, trucks and sport utility vehicles surveyed after 90 days of ownership. The study is based on a 228-question battery designed to provide manufacturers with information to identify problems, to drive product improvement, and to improve initial quality for new-vehicle buyers. The study was fielded between February and May 2010.

To learn more about a new or certified pre-owned Honda , you can spak to a product specialist by calling 800 254-0013. Better yet, experience Honda quality first hand by visit Bernardi Honda for a no-obligation test drive of the Honda car, minivan, SUV, or pickup truck that meets your needs.

Bernardi Honda is conveniently located on route 9E - just east of the Natick Collection at 960 Worcester Road in Natick.

Follow Bernardi Honda on Facebook

Follow Bernardi Honda on its new Facebook page. Learn about special...

• Bernardi Activities for current and prospective customers - such as our free July 5th Barbeque (with vegetarian options) that includes Popcorn and Sundae's.
• Programs for Bernardi customers - such as our new Bernardi Honda Club Card that offers 0% Financing for vehicle service.
• Sales events such as our Big June ZERO event: $0 down, $0 Security Deposit, $0 First Mo. Payment, $0 Due at Signing
• New Vehicle New - such as the brand new 2011 Honda CR-Z two seater hybrid to be released in late August.
  

Bernardi Honda Offers Consumer Financing for Auto Repairs

Bernardi Honda is pleased to introduce a consumer finance program for customers in need of auto repairs or who are purchasing parts and accessories. Honda Club Card is a private label credit program that offers Bernardi Honda customers a no annual fee card with no down payment required and an optional customer payment protection plan. Repairs or purchases over $299.00 also qualify for a 6 month, no interest option^*.

This innovative program is managed by GE Money Finance, a company that provides billions of dollars of consumer credit through more than 145,000 small and medium-sized business locations on Main Streets across the United States.

“Bernardi Honda, the only recipient of the 2009 Honda President’s Award in the state of Massachusetts, is focused on providing fast, efficient Honda repair service at an affordable price,” said Joel Richards, General Manager of Bernardi Honda. “Offering the Honda Club Card program is yet another way to reinforce our commitment to serving our customers’ needs.”

Among the largest Honda sales and service dealerships in the country, Bernardi Honda has been ranked #1 in Honda Customer Service Experience by American Honda for the past three years. Honda Club Card members can use this program to pay for all types of repair services, including collision and detailing, as well as parts and accessories purchases. And, for those who are new to the world of finance, the Honda Club Card is an excellent way to establish credit.

Applying for the Honda Club Card is easy and takes only minutes, so the next time you visit Bernardi Honda, see the cashier to sign up!


^* Deferred Interest Promotions. The interest is deferred during the promotional period. To avoid paying finance charges, the entire balance must be paid off, in full, at the end of promotional period.

May marks the seventh straight month of sales increases for Honda

American Honda Motor Co., Inc., posted May sales of 117,173 vehicles, an increase of 19.1 percent, the company announced today. American Honda year-to-date sales reached 487,282, an increase of 14.1 percent versus last year, based on the daily selling rate.

Honda Division posted May sales of 105,407, an increase of 18.6 percent versus May 2009, led by total car sales of 62,597, up 20.5 percent. The Accord was the top-selling Honda model with sales of 30,077, an increase of 33.1 percent compared to last year. The Civic posted sales of 28,458, an increase of 37.3 percent. Additional models with year-over-year increases included the CR-V, up 22.5 percent with sales of 17,820; the Pilot, up 32.7 percent with sales of 9,834; and the Ridgeline, up 26.8 percent to 1,853.

"May marks the seventh straight month of sales increases for Honda," said John Mendel, executive vice president of sales for American Honda. "This speaks to Honda's focus on long-term, steady growth as the market continues to regain momentum."

Visit Bernardi Honda to experience the unbeatable quality of Honda cars, minvans, pickup trucks, and SUVs. They are conveniently located just east of the Natick Collection on Route 9 East in Natick. For more information, please call Bernardi Honda at 800-254-0013.

Bernardi Parts - Search Enhancement

Bernardi Parts has enhanced its Honda and Acura parts sites to improve their ease of use. A new command bar has been added to the top of each page. This new command bar allows you to begin your search for a part from ANY page on the web site by...
a) Entering a VIN#
b) Selecting a model from a drop-down list (illustrated below)
c) Entering an SKU or Part Number

(click to view larger image)

After selecting one of these options, select the "GO" button.

You will automatically be navigated to the Parts search page. If you entered an SKU or VIN#, the entire search results will be displayed. If you selected a model from the drop-down, the next drop-down in the series will be populated (illustrated below).

(click to view larger image)

www.BernardiParts.com (Honda) and Acura.BernardiParts.com offer a full line of OEM parts and accessories at guaranteed lowest price on the WEB. It also offers special wholesale accounts with even steeper discounts for those of you who operate automotive repair shops.

For more information on Certified Honda Parts and Certified Acura Parts, please call the parts specialists at Bernardi Parts at 800-924-1884 or visit them at www.BernardiParts.com.

BIG JUNE ZERO EVENT

Visit Bernardi Honda during the month of June for their "BIG JUNE ZERO EVENT". During this event, Bernardi Honda is making available...

O% Financing
$O Down Payment
$O Security Deposit
$O First Month Payment
$O Due at Signing

Take advantage of this unique event that offers 'year-end' type savings while offering a much richer selection of models and colors than is available at year end.

For more information on Bernardi Honda's BIG JUNE ZERO EVENT, please call 800-254-0013 or visit Bernardi Honda which is conveniently located on Route 9 East in Natick - just east of the Natick Collection.

Bernardi will Pay You $150 for your Lease Drop Off

If you are reaching the end of the lease for your Honda or Acura vehicle, you will soon have to turn it in to an authorized Honda or Acura dealer. Bernardi Honda will pay you $150 Cash if you return your leased vehicle to its conveniently located Natick facilty at 960 Worcester Road - just down Route 9 East from the Natick Collection.

No purchase is necessary to qualify for the $150. Your vehicle is eligible for the $150 cash if it:

• Has less than 50,000 verified miles
• Has all keys and manuals
• Has no structural frame damage and has a clean Car Fax report
• Was leased from American Honda /Acura Finance through ANY authorized Honda or Acura dealer.
• Is purchasable by Bernadi Honda from the current lease company

To receive your $150 cash,

• Have you lease-end inspection performed by your lender prior to drop off at Bernardi Honda
• Complete the form on Bernardi Honda's$150 Lease Return page and print your $150 coupon.
• Bring your coupon and your qualified Honda or Acura vehicle to Bernardi Honda.
• We will give you your $150 cash and then drive you home!

2010 Honda CR-V Awards

Again in 2010 the automotive press has praised the 2010 Honda CR-V crossover vehicle as being the leader in its class.

Motor Trend
In March the CR-V was awarded first place in the Motor Trend compact crossover comparison, beating out many tough competitors.

Kelley Blue Book
The 2010 Honda CRV was also honored by Kelley Blue Book's kbb.com which named it "Best Resale Value" in both the Compact Utility Vehicle and Top 10 categories.

Edmunds.com
Edmunds.com named the CR-V a 2010 "Top Recommended" vehicle because of its car-like driving manners, good value, cool technology and comfortable interior.

NHTSA
The 2010 CR-V received 5-star frontal and 5-star side-impact crash-test ratings from the National Highway Traffic Safety Administration (NHTSA)[1]. Every CR-V comes equipped with standard features such as Advanced Compatibility Engineering™ (ACE™) body structure, anti-lock braking (ABS) and a Tire Pressure Monitoring System (TPMS). Plus, six airbags, including side curtain airbags with a rollover sensor, help protect driver and passengers in sufficient impacts.

Polk
Recently, Polk recognized Honda for having the highest owner loyalty of any brand[2]. This means Honda had the highest percentage of households return to purchase another Honda—more than any other car brand

Visit Bernardi Honda's 2010 Honda CR-V page for more information on this award-winning crossover vehilce or call Bernardi Honda at 800-254-0013 or visit them at 960 Worcester Road in Natick - just down Route 9 East from the Natick Collection.

Honda Fit - Favorite of the Automotive Press

The fantastic Fit is once again a favorite of the automotive press.

Car and Driver's 10Best Cars List for 2010
Making another annual appearance, it is predicted to retain the highest percentage of its original price.

ALG's Residual Value Award
The Fit has won best Residual Value in the compact car category.

ACEEE Greenest Vehicles
Named one of 12 "Greenest Vehicles" by ACEEE, a widely regarded and pre-eminent buyer's guide to environment-friendly vehicles.

For more information about the 2010 Honda Fit, please call 800-254-0013 or stop by for a no-obligation test drive of the Fit at Bernardi Honda's conveniently located showroom at 960 Worcester Road in Natick, MA - just east of the Natick Collection on Route 9 East.